Target Magazine
ໂລກໝູນໄວຕະຫຼອດ! ເມື່ອກ່ອນຕອນຍັງນ້ອຍ ຕອນທີ່ອ້າຍຄູ-ເອື້ອຍຄູຖາມວ່າ ຖ້າໃຫຍ່ຂຶ້ນຫຼານຢາກເປັນຫຍັງ? ອາຊີບທີ່ວົນຢູ່ໃນຫົວກໍຄົງໜີບໍ່ພົ້ນ: ຄູ, ທະຫານ, ຕໍາຫຼວດ, ແພດ, ນັກບິນ ປະມານນີ້; ແລະ ພໍ່ແມ່, ປູ່ຍ່າຕານາຍກໍປູກຝັງເຮົາມາແຕ່ນ້ອຍວ່າ ຕ້ອງເປັນເຈົ້າເປັນນາຍ, ເຮັດວຽກນໍາລັດ ຫຼືເປັນມະນຸດເງິນເດືອນ ດ້ວຍເຫດຜົນທີ່ວ່າ ມີຄວາມໝັ້ນຄົງ, ສະຫວັດດີການດີ, ມີຄົນນັບຖື ແລະ ອື່ນໆ. ແຕ່ເຕັກໂນໂລຊີ ທີ່ເຮັດໃຫ້ວິຖີຊີວິດຂອງຄົນໃນໂລກນີ້ປ່ຽນໄປ ໄດ້ເກີດອາຊີບໃໝ່ໆ ທີ່ທັງອິດສະຫຼະ ແລະຄ່າຕອບແທນສູງ ແຖມຍັງເປັນໂຕເອງ ບໍ່ຕ້ອງຢູ່ໃນກົດເກນຂອງໃຜອີກ. ເຊິ່ງບາງອາຊີບກໍບໍ່ໜ້າເຊື່ອວ່າຈະເປັນອາຊີບໄດ້ ແຕ່ກໍສາມາດສ້າງຊື່ສຽງ ແລະ ລາຍຮັບໄດ້ຢ່າງມະຫາສານ ຫາກເຈົ້າພັດທະນາຕົນເອງຫຼາຍພໍ; ຫຼາຍຄົນໃຊ້ Social ທັງເວັນທັງຄືນ ອ່ານທຸກ News Feed, ແຕ່ຮູ້ ຫຼືບໍ່ວ່າ ການອ່ານທຸກຢ່າງຂອງເຈົ້ານັ້ນມີຜົນຕໍ່ອາຊີບໃດແດ່? ມື້ນີ້ຜູ້ຂຽນເລີຍຢາກຈະມາແນະນໍາໃຫ້ຮູ້ຈັກກັບ 5 ອາຊີບ ໃນ Social ທີ່ບາງອາຊີບນັ້ນ ເຫຼືອເຊື່ອວ່າເປັນອາຊີບໄດ້ແນວໃດ? ແຕ່ມັນກໍເປັນໄປໄດ້? ມາເບິ່ງວ່າມີອາຊີບໃດແດ່?
- Online Seeding (Seeder): ຂາຍແບບນຽນໆ ນຽນຫຼາຍແພງຫຼາຍ
Seeding ຫຼື Seeder ທີ່ແປລາວວ່າ “ແນວພັນ” ນີ້ ບໍ່ແມ່ນອາຊີບທາງກະສິກໍາແຕ່ຢ່າງໃດ ເພາະຖ້າລອງແປກັນດີໆ ໃຫ້ເລິກເຊິ່ງອີກຈັກໜ້ອຍ ອາຊີບນີ້ກໍຄືການຫວ່ານພືດຫວັງຜົນນັ້ນເອງ. ແຕ່ຈະຫວ່ານແນວໃດ ໃຫ້ພືດຜັກນັ້ນງອກງາມ ແລະ ບໍ່ມີສັດຕູພືດມາກິນລະ? … ຄວາມໝາຍທີ່ແທ້ຈິງສໍາລັບອາຊີບນີ້ກໍຄື ການທີ່ເຈົ້າຂອງຜະລິດຕະພັນ ຫຼື ເຈົ້າຂອງສິນຄ້ານັ້ນໆ ຕ້ອງການຂາຍສິນຄ້າແບບນຽນໆ ໂດຍບໍ່ໃຫ້ຜູ້ບໍລິໂພກຮູ້ສຶກວ່າກໍາລັງຖືກບັງຄັບໃຫ້ຊື້ ຫຼື ເບິ່ງຄືກໍາລັງຖືກໂຄສະນາຊວນເຊື່ອແບບທີ່ເຫັນໃນໂທລະພາບ ຫຼື ພວກ Pop-ups ຢາເພີ່ມຂະໜາດ, ກະຕຸ້ນຮໍໂມນ ທີ່ເດັ້ງຂຶ້ນມາຕາມເພຈຕ່າງໆເວລາເຮົາເລື່ອນ Facebook. ການຫວ່ານເມັດພືດ ໂດຍບໍ່ໃຫ້ມີຄົນຄິດວ່າເຮົາຂາຍເຄື່ອງຢູ່ ຄືການໃຫ້ຜູ້ທີ່ເປັນຊີດເດີ້ (Seeder) ປອມຕົວເປັນຜູ້ບໍລິໂພກ ແລະ ເວົ້າເຖິງຂໍ້ດີ-ຂໍ້ເສຍ ຫຼື ສະແດງຄວາມຄິດເຫັນທີ່ກ່ຽວຂ້ອງກັບສິນຄ້າ ຕາມທີ່ເຈົ້າຂອງສິນຄ້າກໍານົດໃຫ້ເຊັ່ນ: ການ Seeding ຄຣີມກັນແດດສິນຄ້າ A ເຊິ່ງຖ້າເຮົາຈະນຳສະເໜີ ແລະ ເວົ້າເຖິງແຕ່ສິນຄ້າຂອງເຮົາສິນຄ້າດຽວ ຜູ້ບໍລິໂພກກໍຈະຮູ້ວ່າເຮົາເປັນ “ຕົວສະແດງ” ກໍາລັງຂາຍເຄື່ອງຢູ່ນັ້ນເອງ. ດັ່ງນັ້ນ, ນັກ Seeder ຈຶ່ງຕ້ອງເອົາຜະລິດຕະພັນທີ່ໃກ້ຄຽງຂອງແຕ່ລະສິນຄ້າ ມາທົດລອງໃຊ້ໃຫ້ເຫັນຂໍ້ດີ-ຂໍ້ເສຍ ຂອງສິນຄ້າແຕ່ລະຢ່າງ ລວມທັງຂໍ້ເສຍຂອງສິນຄ້າຕົວເອງນໍາ, ແຕ່ເວົ້າໃນສ່ວນທີ່ຜູ້ບໍລິໂພກທົ່ວໄປບໍ່ກັງວົນເກີນໄປນັ້ນເອງ. ເພື່ອໃຫ້ຜູ້ບໍລິໂພກໄດ້ເລືອກ ແລະ ຕັດສິນໃຈງ່າຍຂຶ້ນ, ໂດຍ Seeder ແຕ່ລະຄົນກໍຈະມີເຕັກນິກ ວິທີການໃຊ້ພາສາເວົ້າໃຫ້ນຽນ ທີ່ແຕກຕ່າງກັນອອກໄປ.
- Influencer Marketing (Influencer): ຕ້ອງລະດັບ Top ເທົ່ານັ້ນຈຶ່ງຈະເຮັດໄດ້.
ຖ້າຈະເວົ້າໃຫ້ເຂົ້າໃຈງ່າຍໆ ຄົນເຫຼົ່ານີ້ກໍຄື ບຸກຄົນທີ່ມີຊື່ສຽງໃນ Social ຫຼື ເປັນຜູ້ທີ່ມີອິດທິພົນ, ມີຄົນຮູ້ຈັກຢ່າງກວ້າງຂວາງ ບໍ່ວ່າຈະເປັນ ເນັດໄອດອລ, ນັກຣີວິວສິນຄ້າ ຫຼື ເພຈຕ່າງໆ ທີ່ມີຄົນຕິດຕາມເປັນຈໍານວນຫຼາຍ ລວມໄປເຖິງດາລາ, ນັກສະແດງ ກໍຫັນມາເຮັດອາຊີບນີ້ຢ່າງຫຼວງຫຼາຍ. ໂດຍລັກສະນະຂອງການເຮັດວຽກເປັນ Influencer (ຜູ້ມີອິດທິພົນ) ຄືການນໍາເອົາສິນຄ້າ ຫຼື ຜະລິດຕະພັນທີ່ຕ້ອງການໂຄສະນາ, ມາຣີວວິວ, ໂພສ, ແຊຣ ຫຼື ແມ່ນແຕ່ຂາຍພື້ນທີ່ໂຄສະນາເທິງເພຈ ຫຼື ເວັບໄຊ້ຂອງ Influencer ເອງ. ແຕ່ບໍ່ແມ່ນວ່າພຽງຍື່ນໃຫ້ໄປຂາຍກໍຈະຂາຍໄດ້ເລີຍ, ບຸກຄົນເຫຼົ່ານັ້ນເຂົາມີສິດທິທີ່ຈະເລືອກສິນຄ້າ ແລະ ທົດລອງໃຊ້ແທ້ ເພື່ອໃຫ້ຮູ້ເຖິງປະສິດທິພາບຂອງສິນຄ້ານັ້ນໆ ວ່າຈະເຫັນຜົນແທ້ ຫຼື ບໍ່? ຖ້າບໍ່ດີແທ້ ຫຼື ບໍ່ຖືກໃຈ ພວກເຂົາກໍບໍ່ຂາຍ; ເຊິ່ງລາຄາຄ່າຕົວຈະຂຶ້ນກັບຄວາມດັງ ແລະ ຍອດຄົນຕິດຕາມ.
- Content writer: ຂຽນດີຂາຍໄດ້ ເງິນໄຫຼມາ.
ການທີ່ຈະປະກອບອາຊີບນີ້ໄດ້ຕ້ອງມີທັກສະໃນການຂຽນ ແລະ ຮອບຮູ້ໃນເລື່ອງຕ່າງໆ ເຊິ່ງຈະຮູ້ໄດ້ດ້ວຍການ:
Research (ຄົ້ນຄວ້າ): ຫາກເຮົາຕ້ອງຮູ້ເລື່ອງໃດເລື່ອງໜຶ່ງ ເພື່ອຕ້ອງການທີ່ຈະຂຽນ ແລະ ເຜີຍແຜ່ອອກໄປ; ເຮົາຕ້ອງໝັ້ນໃຈກ່ອນວ່າ ສິ່ງທີ່ເຮົາຄິດກັບສິ່ງທີ່ທຸກຄົນຄິດກົງກັນ ຫຼືບໍ່? ດ້ວຍການສອບຖາມ, ສໍາຫຼວດ ແລະ ຊອກຂໍ້ມູນໃຫ້ໄດ້ຫຼາຍທີ່ສຸດນັ້ນເອງ.
ວິເຄາະຂໍ້ມູນ: ນໍາເອົາຂໍ້ມູນທີ່ໄດ້ຈາກການ Research ນັ້ນ ມາວິເຄາະ ແລະ ສະຫຼຸບໃຫ້ເປັນພາສາຂອງເຮົາ ຫຼື ເຮັດໃຫ້ເຮົາເຂົ້າໃຈງ່າຍຂຶ້ນ.
ສ້າງສັນຢ່າງມີ Style: ວຽກ Design ກໍມາ… ຄິດວ່າຂຽນແນວໃດໃຫ້ຄົນມັກ, ໃຫ້ຄົນຕິດຕາມ, ໃຊ້ຄໍາແນວໃດໃຫ້ເປັນຕາຟັງ, ໃສ່ຮູບແນວໃດ ສາລະພັດເຕັກນິກທີ່ຈະຕ້ອງມີ.
ການຂາຍຄືວຽກເຮົາ: ຖ້າເຮົາຮັບວຽກຂຽນໃຫ້ກັບສິນຄ້າໃດໜຶ່ງ ເຮົາຈະຕ້ອງປຽບສິນຄ້ານັ້ນເປັນຄືສິນຄ້າຂອງພໍ່ແມ່ ຫຼືຂອງເຮົາເອງ ໂດຍຈະຕ້ອງໃຊ້ຍຸດທະສາດທຸກຢ່າງເພື່ອທີ່ຈະຂາຍ ບໍ່ວ່າຈະເປັນການຂຽນເຊຍ ຫຼື ເຊີນຊວນໃຫ້ຄົນຢາກຊື້ດ້ວຍພາສາຂອງເຮົາເອງ.
- Blogger: ຣີວິວດີ … ເຫັນປຸ໊ບຊື້ປັ໊ບ.
“ບລ໊ອກເກີ” ໝາຍເຖິງຜູ້ຂຽນ ຫຼືຜູ້ບອກເລົ່າເລື່ອງລາວຕ່າງໆ ທີ່ຕົນເອງໄດ້ພົບມາ ເປັນອາຊີບທີ່ໃຜໆກໍເຮັດໄດ້ ແຕ່ຍ້ອນທີ່ໃຜໆກໍເຮັດໄດ້ນີ້ ມັນເລີຍເຮັດໃຫ້ອາຊີບນີ້ມີຄວາມຍາກ ທີ່ຈະສ້າງຊື່ສຽງໃຫ້ເປັນທີ່ຍອມຮັບຂອງທຸກຄົນໃນໂລກ Social ໄດ້, ເຊິ່ງການສ້າງຊື່ສຽງນັ້ນ ເປັນສິ່ງທີ່ສໍາຄັນຫຼາຍສຳລັບອາຊີບນີ້ ເພາະສາມາດສ້າງມູນຄ່າ, ສ້າງລາຍໄດ້ຢ່າງມະຫາສານໃຫ້ກັບອາຊີບນີ້; ປັດຈຸບັນ ບລ໊ອກເກີ ໄດ້ແບ່ງອອກເປັນ 4 ປະເພດຄື: Beauty Blogger, IT Blogger, Food Blogger ຫຼື Life Style Blogger ນັ້ນເອງ; ເຊິ່ງຢູ່ບ້ານເຮົາກໍມີຫຼາຍຄົນທີ່ເຮັດຢູ່ ແຕ່ວິທີການນຳສະເໜີຍັງຕ້ອງພັດທະນາຕື່ມອີກ.
- Online Marketing: ຂາຍທຸກຢ່າງຕັ້ງແຕ່ Top to Toe.
ໃນໂລກ Online ບຸກຄົນເຫຼົ່ານີ້ ຄືຜູ້ສ້າງຍອດຂາຍທີ່ສູງທີ່ສຸດໃຫ້ກັບສິນຄ້າທີ່ພວກເຂົາສັງກັດຢູ່, ໂດຍໜ້າທີ່ກໍເນັ້ນ ການຂາຍເປັນຫຼັກ, ຂາຍໄດ້ທຸກແບບບໍ່ວ່າຈະເປັນ: ໂພສຂາຍ Online, ໄປຫາລູກຄ້າຮອດເຮືອນ ຫຼື ເຊີນຊວນໄປໃນທາງໃດທາງໜຶ່ງ ແລະ ບໍ່ວ່າສິນຄ້າຈະເປັນແນວໃດ ເຮົາກໍຕ້ອງຂາຍໃຫ້ໄດ້, ແຖມຄ່ານາຍໜ້າ ຫຼືຄອມມີສຊັ່ນກໍຍັງສູງນຳອີກ ເຊິ່ງເປັນສິ່ງກະຕຸ້ນຄວາມຢາກຂາຍຫຼາຍກວ່າເກົ່າຂຶ້ນ.
ເຫຼົ່ານີ້ເປັນພຽງບາງຕົວຢ່າງ ທີ່ສະແດງໃຫ້ເຫັນວ່າ ຕະຫຼາດແຮງງານເລີ່ມປ່ຽນໄປແລ້ວ ຈາກທີ່ຕ້ອງການແຮງງານທີ່ພ້ອມຈະມາເປັນສ່ວນໜຶ່ງຂອງອົງກອນ ເຮັດວຽກພາຍໃຕ້ກົດເກນ ແລະເປົ້າໝາຍດຽວກັນ. ແຕ່ໃນຍຸກ 4.0 ນີ້ ຕະຫຼາດແຮງງານພັດຂາດເຂີນບຸກຄົນທີ່ໝັ້ນໃຈ ມີຄວາມຄິດສ້າງສັນ ກ້າສະແດງຄວາມຄິດເຫັນ ເປັນຜູ້ນຳທາງຄວາມຄິດ ແລະທັດສະນະຄະຕິໃຫ້ຄົນຈຳນວນຫຼາຍ ເຊິ່ງຫາກໃຜມີທັກສະເຫຼົ່ານີ້ ຮັບປະກັນໄດ້ວ່າ ວຽກ ແລະເງິນຈະມາຊອກຫາທ່ານເອງ.
(ວາລະສານທາເກັດ ສະບັບ 149 ເດືອນທັນວາ 2018 ໄດ້ທີ ສຳນັກງານຫ້ອງການພາກລັດ ແລະ ເອກະຊົນ, ຫ້ອງສະໝຸດ, ຮ້ານອາຫານ, ຮ້ານກາເຟ, ຮ້ານ kaogee cafe, ຮ້ານ The pizza company ແລະ ຫຼາຍໆບ່ອນໃນນະຄອນຫຼວງທີ່ເປັນສະມາຊິກ ຫຼື ສອບຖາມຈອງເປັນສະມາຊິກໄດ້ທີ່ເບີ 021 216 666)
Independent work in the Industry 4.0 era
Freedom and high pay without having to live under anyone else’s rules
The world is forever spinning. Back when I was a child and all shy of the teacher, the teacher asked me what I wanted to do when I was older. The ideas which I had stuck in my head included being a teacher, a soldier, a police officer, a doctor, and a pilot. My parents and grandparents had been farmers from a young age and I wanted to be some kind of boss, a State employee, or someone on a monthly salary as they would have confidence and good social welfare and be respected and so forth. Technology driving people’s lifestyles in today’s world has changed and they want new jobs, freedom, and high rates of pay while still being independent and not having to live under other people’s rules. It is unbelievable what occupations people are carving out for themselves and they can be famous and bring in large incomes if they develop themselves properly. Some people use social media all day and night and read News Feeds but do they know what affect what they are reading will have on their lives? Today, a writer will be introducing you to five of these social media occupations. However crazy they may sound, they work so let’s have a look at them:
- Online seeding: Sell repetitively – the more often your ad comes up, the more money you will make
The Lao term for ‘seed’ is ‘neophanh’ but this job as nothing to do with architecture although to delve a little deeper, this job is like selling your own vegetables – you have to work out what to do to make them as fresh and green as possible while remaining free of pests. The true meaning of this occupation is to own your own products or goods and you have to sell them frequently by making the customer feel supported to buy them. You could think of it as the encouragement used in television advertising to make you believe something or pop-ups, which must not be oversized, to stimulate the viewer hormonally and stand out when people are scrolling through their Facebook News Feeds. Nurturing our seedlings without people feeling that they are being sold to is what online merchandizing is all about. Pretend to be a customer and discuss the advantages and disadvantages to things or express your own opinions on your goods just like a merchant does. Let’s take Sun Protection Lotion A. If we only present it and talk only about the product, the consumers are going to feel like you are an actor or actress just trying to sell your products. Online seeders therefore have to find products which are similar to their own and try them out to find their strengths and weaknesses of each product, including the weaknesses of our own product – just speak as if you were a consumer and are not overly concerned about it. In order for consumers to choose and decide to buy, the seeder has to have techniques to use the right kind of language to make them see what is different about it and thus, close the sale.
- Influencer marketing: Only the top can do this
To put it simply, these people are famous on social media or influential. They know a broad range of people, including net idols, product reviewers, and the owners of pages which have followers who buy a lot, including celebrities and artists, many of whom turn to this profession. An influencer is like someone who takes a product they wish to advertise and review it, post it, share it, and sell it based on the advertising page or website but it is not as simple as just standing there and selling; influencers have the right to choose the goods and products they genuinely use to spread the work of how efficient they are and will check that the goods are truly good. If not, they will not sell them as their personal value thanks to their fame and their followers are more valuable.
- Content writer: Write well, sell well, and money will be on the way
Doing this job requires writing skills and a broad knowledge:
Research: If we have to know about something in order to be able to write about it or spread the word, we first have to be absolutely certain that what we think about it matches exactly what most other people think. Questions, surveys, and data research will bring us the best possible results.
Data analysis: Take data obtained from research and analyze and summarize it into something meaningful or easier to understand.
Creative style: Design work is not unlike this as we have to think how we are going to write things so that people like and follow it. We have to think what sounds good, how to convey it, and stay in touch with the essential techniques.
Selling is our job: If we write about a product, we have to compare it to our parents’ products or those of our own, which means using every strategy available to you to sell, irrespective of whether it simply means writing or actually involves prospective buyers using our special way with words.
- Blogger: A good review or purchase on sight?
A “blogger” is writer or someone who tells stories of their everyday life, which is something which anyone can do but as so many people do it, this job is a difficult route to fame and acceptance among everyone on social media. Building fame is something of extreme importance for this job because it can build value and earn a large income. Currently, bloggers can be divided into four types: beauty bloggers, IT bloggers, food bloggers, and lifestyle bloggers. Many people in Laos do this but the way they present themselves needs to be tweaked a little.
- Online marketing: Selling everything from top to toe
These people in the online world build their sales as high as possible for the products upon which they depend. Their main duty is to sell, whichever method they may use – online sales posts, house visits, or inviting people to places and it does not matter what their product is like as long as they sell it. They are agents and commissions are high, which is what motivates them to constantly increase their sales.
These are just examples to show that the labor market is starting to change from having to be a member of an organization or working under other people’s rules but towards the same goals. Since the emergence of Industry 4.0 the labor market will lack volunteers who think creatively and have the courage to express their opinions to become leaders in their concepts and attitudes for others to follow. Those with the right skill set are guaranteed work and they will not have to look for money – money will look for them.
